Bally, London

This is a very clean scheme at Bally right now, don't you think?  OK, well out sized lettering is not the most innovative of concepts and we've seen it countless times over the years, but that's not to say that it doesn't look good of course (although motifs of objects tend to make us rather nauseous).  As schemes go at this brand, it has been very hit and miss over the years (lets not forget the old Goat and Handbag scheme from while ago) so this one is certainly a winner for these relatively tiny spaces.