Hugo Boss, London

We're not entirely sure what we think of this installation.  Just lots of gift wrapped boxes surrounding the usual background.  We've seen this amazing Blue illuminated background for several months now and it did look very enticing initially, although we have moved on now and, well, this scheme hasn't.  Shame really, but quite a lazy scheme from this retailer for this time of year, don't you think?  This of course is not to say we don't like it, as that's irrelevant anyway, but complete lack of humour, complete lack of innovation, complete lack of any excitement or interest at all just screams that they just don't care or that no-one is in control of any form of creativity.  Out-of-the-delivery-box schemes just don't kick it for us.