Bershka, London

We have seen some fantastic schemes at this brand this year and this one is no exception.  It is very difficult to describe to you however.  Parts of the windows here are obscured, others revealed which creates quite an enticing environment.  If you can imagine yourself in a room alone, no one can see you but there is a small hole in one of the walls.  You hear a noise through the hole in the wall so what do you do?  We as humans are nosey creatures so no doubt your instinct is to look through the hole in the wall (as no one else knows what you are doing in this scenario anyway) to see whats happening beyond it. As 'things' which are gradually revealed are far more exciting than if we are merely presented with them (think strip tease effect) this scheme works particularly well as we cant help but look and see what is behind the areas which are obscured.

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