Jack Wills, London

Mercifully this brand is under new creative direction and we can include them without sighing and moaning about what they look like.  Some of their stores really do look so incredibly cool that we have been popping back to see what they are doing.  When we first included this brand we did say rather mean stuff about them and we did have a few emails from members of the visual team complaining about our comments and so we didn't look at them again.  Well, actually we did but just didn't show you.  Anyway, the brand is clearly finding its feet and look so good.

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