Liberty, London

Flowers of Liberty.  Nice concept and your mum will no doubt love it.  We're not sure this brand would want to hear that, but this is what is being projected right now.  Repetition of oven gloves and totes; safe, cosy and mumsy.  Come on Liberty get back in the cutting edge humour saddle that taps into the vibe on the street rather than whiffing of what happened in suburban London in the '70's and the antics of Tom, Barbara, Margot and Jerry?  We've seen some amazing schemes at this brand but sadly not this one.  Cu'mon guys you normally do some really fantastic stuff.

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