Next, London

We imagine that this brand don't have big budgets even at Christmas time and although we have never included them before now, they are making an impact on the high street so its worth including them now.  OK, this scheme is not going to change VM history but it has a certain something which communicates a level of quality.   The scheme is generic, but they have made an effort.  Moving forward into 2015 hopefully this brand will rock again like it did 20 years ago, it just needs a bit of vision.

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