Aishti, Middle East

Images Courtesy and Copyright Arte Vetrina Project

We don't know this brand across the Middle East so it really was such a pleasure to view such amazing quality Visual Merchandising being implemented outside the main VM cities of the world.  The images here are a mixture taken from their stores in Beirut and Kuwait.  The stores themselves are luxury boutiques housing the worlds top brands; just check out their website http://www.aishti.com and have a look. The installation here is based on their current brand campaign; light boxes with images of models faces have been suspended in front of the mannequins heads with key words in vinyl on the fenestration.  A great mixture of symmetry, repetition and gravity dynamics by those clever guys at Arte Vetrina Project.  Check out their site too www.artevetrinaproject.it

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Topshop, London

We know that if we don't include this brands schemes when we see them then they will change them so fast that it will already be yesterdays scheme.  So here it is.  With their gravity defying mannequins, skate ramp-like catwalk highlighted with a hint of neon Topshop as always looks absolutely up to the moment.  We were particularly fascinated by the reflection that this scheme generated too.

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