Uniglo, London

We've seen the use of Umbrellas from Prada to Primark and everyone else in between, but somehow this scheme does actually look rather cool.  We did feel a sigh coming on and a kind of oh-no-not-umbrellas-again-yawn but we have to say that due to the scale of this store along Oxford street, this scheme did look, well, not so much interesting, but it did have a certain impact, so job well done we guess.

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