Ermenegildo Zegna, London

Zegna always looks so incredibly sharp, shiny and every so slightly sparkly in a manly way.  We have seen a few hands being used in schemes recently (remember Selfridges promotion of Patron Tequila?)  Anyway, the hands here are holding the various tools to create their ever so sharp tailoring creating a narrative around the product.  A fairly simple scheme but it does what it does perfectly well. 

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