Hobbs, London

We have a few launches to include in the next batch of entries as there are so many events and new collections being delivered for London Fashion Week.  We thought that we would squeeze this entry in of another RIBA collaboration, which in this case is between the fashion brand Hobbs and Donald Insall Associates.  The concept apparently responds to the ongoing regeneration of Regent street 'bringing the external scaffolding internally, creating a sculptural installation'.  We have to be honest with you that we didn't actually realise that this was one of the collaborations as the scaffolding is indeed on the outside of this building too.  We are really pleased that this brand have done something different, but really, really?  We're not actually 'sold' on this concept which is such a shame for such a high profile site and an Architectural brand which normally do some incredible projects.  We would have expected to see something a little less shirking and so ordinary particularly as some of the other brands have raised the bar so high.

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