We always find that this brand has such a wonderful sense of masculinity about it. Its not horribly cocky like some brands (which can also be interpreted as arrogance which really does turn us off), it simply comes across as a brand for really good guys who like to dress well and do care about what they wear. The current campaign features an ex-forces guy before he retired although his forces training has become a part of his everyday like. Just check out the video here. Beautifully shot and incredibly sexy. The brand have such an interesting approach to their work that we simply had to include this to show you. https://www.youtube.com/watch?v=h1dSolyuUaI&feature=youtu.be
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