Max Mara, London

Trading from their temporary space across from their usual site along Bond st. seems to have done the creativity at this brand the world of good.  We love the style of this scheme which we know so well and which of course also taps into one of the key trends of 'Ascension'.  Using the delicious Aloof mannequin collection by Bonaveri this scheme just oozes sophistication although can you imagine an Alligator carry your handbag up the stairs to you or maybe your life is so decadent that you actually have one?  Who knows, either way, beautifully produced as ever and a great nod to a bit of playful fantasy.

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