We pass by here quite frequently although this brand don't tend to do anything very exciting. But not anymore. Clearly rrecognising how lucrative the season is, Jimmy Choo have installed these out sized clear crystal-like plinths (the kind of things only ever seen in Superman movies) throughout their windows onto which are placed their products. These were quite difficult to capture as the security grille is so dominant here although just to the side of their scheme they have installed large digital screens with what looks like a cityscape projecting from it. Great to see this brand making some effort anyway.
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