This year celebrating the art of story telling and enchantment is the Selfridges Christmas offer. What this brand do so well or perhaps most other brands do so badly is that they are all clearly talking to each other across the various departments (we are guessing of course but a good indication is that the installation is explained and highlighted on their website too so some really great joined up thinking). The windows are very prop heavy making this quite a spectacle; we will have to go back to look several times as there is so much to see and experience. Job perfectly done then. If you do want a magical experience then look no further, the Golden London cab complete with out sized Paddington Bear and Honey pot is particularly impressive. The narrative is clear, fun and this scheme just oozes the Christmas spirit beautifully. (Apologies for the gushing, it just looks so good)
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