We had never realised that this brand had such a rich heritage until we came across it quite recently and decided to drill down a little further to find out more about them. With their origins stretching back to 1856 in Vermont, USA, it really was amazing to discover where they have come from. What is also interesting is their commitment not just to sustainability, which is rather impressive, but also how supportive they are of a wide variety of campaigns and associations. A very ethical brand here and quite unique in this respect. Anyway, their Christmas campaign references their origins complete with digital snow scene and signage applying a symmetric product handling dynamic.
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