We included the relaunch of this high street brand a while ago and each time we go back we are always so incredibly impressed with the care and thoughtfulness that the team put into this brand which is delicately layered and so beautifully created that we cant imagine anyone not wanting to shop here? Building on their East coast NYC loft apartment style, the team have gently warmed this with gorgeous succulents and references to the West coast Californian cantilevered buildings produced by the historical architect Frank Lloyd Wright, all delicately illuminated with soft lighting. With Spring now on its way this brand looks like a gently confident boutique which is genuinely helpful to the customer rather than adopting the hard sell we see across so many of the multiples on the high street. We really like this approach.
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