G-Star, London

Forget the Bronze age and forget the Iron age.  Apparently we are now in the Plastics age, wasting 288 million tones of the stuff each year.  Unlike so many of our products, Plastics are rather more durable it seems and and what doesn't end its useful life in landfill ends its life in the sea.  With this in mind, G-Star, co-designed by Pharrell Williams have launched a new Denim collection made from re-cycled Ocean plastic.  A very worthy cause we thought and great to see this initiative receiving high profile support.

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