Banana Republic, London

Sustainability of course is on the lips of any brand who wants to tap into the savvy shopper and as we are finding from our own research even the 'digital natives' want a slice.  This is a very bold and yet very welcomed move from this Global brand which appears to have become rather more 'Glocal'.  Finally a brand which is tapping into the vibe around it and a localised sensitivity adopted.  We have a feeling that we will see this brand around for a lot longer than we previously thought and great to see it is recognising that some of us do actually care about the environment and presentations don't always have to be super glossy to be effective.  Lo-tech is great too.  Big kudos to Banana we think.

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