We do love the kind of aesthetic which this brand projects, i.e. a kind of monochromatic urban landscape which is sort of similar to All Saints really although probably three times as expensive. Still, in its simplicity the brand in its UK format appears to be finding its 'feet' and tapping into the London vibe a little more coherently. We love the product here and its great to see it on our high street although we do need to keep a Glocal perspective as one size really doesn't fit most and not everything translates from one culture to the next, even if we do, sort of, speak the same language. So far so good however.
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