Roberto Cavalli, London

We don't normally like what this brand do (not that it matters in the slightest) although so many of these  types of luxe brands usually produce quite vulgar schemes.  We have noticed that the mid-range brands are currently challenging the norms and actually in many cases leading the trends closely followed by luxury brands.  This seems to challenge Rogers theory of Diffusion somewhat as the normal process is that luxury brands are supposed to be the innovators.  However, times are clearly changing and the mid range brands appear to be leading the way although as anyone can purchase trend information this is no surprise.  Although it does seem odd.  Naturally this brand appeals to a certain market so we have to accept this scheme whether we like it or not and we do recognise that it is easy to criticise when we don't have to come up with a solution ourselves.  Their latest scheme is rather more commercial we felt with their port hole-style scheme or repetition of radiating forms punctuating a vertical plane.  Whichever way you look at it or feel about it, it is of course beautifully produced.  

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