D-Squared, London

Wow, well the new D-Squared store has landed along Conduit street and very magnificent it looks too.  This site of course has been the kiss of death of so many brands over time including one of its former occupants JC De Castelbajac but hopefully while it is opposite the likes of Westwood and the temporary Dior store which was also the old Mandarina Duck and then Layers store (while their site in the old Nicole Farhi store is renovated) it will do well and breathe some like into this fickle end of the street.  We also noticed that Issey Miyake have also moved on now to their site opposite Fenwick. but then John Vavartos has moved into the old Belstaff site so its all change around time.  With their brightly coloured graphics and blazing Red and Yellow merchandise in what are enormous windows, this brand is looking phenomenal and hopefully will be a significant anchor at this end of Mayfair.

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