Etro appear to have changed direction quite considerably recently and gone is that super expensive video screen which for a while now formed the backdrop to their schemes. This is a bit of a shame as while no doubt it was probably very expensive it always appeared to be a little underused. Just think of what could have been done with such an amazing digital screen. That said, it probably wasnt working for them and back to low tech we go. The current backdrop is enormously intriguing however. Is it Notre Dame? We're not sure although with its overlaid design and eclectic product this installation is quietly confident and of course as always has super quality product.
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