If you want to see a really clever piece of marketing then look no further than the graphics in the windows of the 'old' Esprit store along Regent st. Advertising the opportunity to have your own cyborg this clever work is not all that it seems. Go and check it out as it really is brilliant. Otherwise just watch Channel 4 (here in the UK) over the weekend. Sadly, these indispensable 'creatures' are still unfortunately fictitious. But a brilliant promotion.
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