We've recently shown you the latest scheme from this brand in Madrid and the application of a bit of Glocalism and Totemisim - key trends right now. Here in London, while Sale dominates much of the high street (as it does here) the brand have linked their scheme to, well we're not sure. We often use this brand as an example of joined up thinking from their website to the store although a cursory glance at their website and we are still not entirely sure which campaign this relates too? This isn't to say of course that the scheme isn't very effective but beyond advertising the 'Mans shop' and of course all men are either hairy-Neanderthal-beasts or camp-as-ya-like we just cant make the link. A great fun scheme otherwise and brilliant props.
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