A great new scheme for Max Mara although with what we guess is their AW15 collection being launched in 40 degrees heat we cant imagine who would want to buy anything other than a handbag in this weather? Still, we guess with an international market and of course not all shoppers here live in this country with its furnace-like weather and no seasons that anyone would at least notice (Ok well there are a couple of days of light rain a year which freaks the locals out) it does look great anyway with its plaited backdrop and this northern European palette which we love ourselves anyway.
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