Most of London is in Sale right now although thankfully its not a sea of Red Sale signs. Here at J Crew, while not our favourite brand it was refreshing so see a Sale scheme which plays on words and teases us to come in. DONUT MISS OUT SALE is the strap line here with, yes, you guessed it over sized and revolving Doughnuts forming the back drop. One of the more innovative Sale schemes we've seen on the high street at the moment.
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