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| Images Courtesy and Copyright www.elemental.co.uk |
At the heart of this campaign is the message of untethered connectivity which the team at www.elemental.co.uk sought to communicate in this wonderfully intelligent, fun and engaging installation taking inspiration from the concept of a sound speaker and using it as a form of audio-visual communication in order to capture the attention of their target audience. www.elemental.co.uk created a series of metal and acrylic sculptures featuring three concentric pulsing rings of LED lights with the hip hop musical influence from Will.I.am which was brought to life with graphic equalizers that display audio signal with the pulse signal and the lights here representing this. This latest campaign at Three Mobile can be viewed at 19 of their flagship stores.
