While this isn't the most exciting scheme we've ever seen at Zara in one of their flagship stores it does have a certain purity and perhaps a whiff of retro about it? With their illuminated light boxes and both pyramidal and repetition dynamics it is what it is we guess although some localised creativity is always appreciated rather than being presented with an-out-of-the-packet-photoshop-sent-to-all-stores-generic scheme, but thats globalisation for you
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