Jerome Dreyfuss, London

We often pass this store along Berkeley square although the wooden fixture (below) which fills their window is very dull and so we haven't had a reason to include them until now.  We were drawn in by the cheeky props here at this Parisian brand however with their out sized cigarette, fabric fingers and, is that a giant nipple?  We aren't actually sure that is is a giant nipple but it did stop us in our tracks and of course we had to share it with you.

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Gina, London

We've spotted a few references to Punk around town recently (you may remember the amazing scheme at Liberty we showed recently).  We guess that these brands are tapping into the 40th anniversary vibe of the period as there are also a few exhibitions happening around town (namely the British Library).  With references to the Sex Pistols album (Never Mind The B*****ks Here's the Sex Pistols) it is an interesting combination having high fashion in conjunction with an anti-establishment movement but then thats London for you.

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Etro, London

The colours and textures of the products here are far superior than our images can capture and gone is that digital screen backdrop and the dramatic faux moving perspectives.  In its place are Gold coloured fixtures (almost like a kind of three dimensional Mondrian painting) with small coloured plinths on top of which the product has been placed. 

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Fendi, London

Images Courtesy and Copyright www.millingtonassociates.com

Have you seen the Fendirumi yet?  If you happen to be swinging by Harrods than do take a look at this amazing installation in conjunction with www.millingtonassociates.com  Open until the end of this month this fantastic one-off pop up space features a three wheeled Apecar, bell jars and luxurious carpet within their temporary space at this iconic department store.  So worth checking these guys out if you happen to be in town.

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Massimo Dutti, London

Lifestyle as a concept is clearly a key area for brands at the moment (although who's lifestyle we aren't sure).  With a scheme that looks more like Ralph Lauren than, well, Ralph Lauren, Massimo Dutti have yet again produced a superbly styled and aspirational installation at their Regent street store.  Beautiful products and 'textured' floor and background works of Art.

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Givenchy, London

Images Courtesy and Copyright www.harlequin-design.com

How stunning is this colour?  In collaboration with Givenchy, the fantastic team at www.harlequn-design,com have produced this striking installation at Harrods for the signature's Horizon bag collection.  Each bag has been individually displayed on floating shelves with strategically placed fluorescent lighting which accentuates the amazing craftsmanship of their products.  The backdrop is a decorative, ornate molded element with historical references which have been highlighted with additional Red fluorescents. Luxury at its very finest.

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John Varvatos, London

In an unusually hot London right now, the thought of wearing this product (although it is beautiful of course) feels quite unappealing.  Rocking a kind of Warhol-pop-art-feel in this scheme John Varvatos is naturally already into AW16 we guess with this range of very desirable Leather and Leather trimmed jackets.  Black headless mannequins with the addition of vintage TV sets (are the 80's vintage already?) fill their windows at their store along Conduit street.  Roll on Autumn weather we say.

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Diptyque, Boxpark, London

Images Courtesy and Copyright www.elemental.co.uk

If you happen to be a traveller in London then Boxpark should be on your list of places to see (beyond the tourist gaze).  The fantastic team at www.elemental.co.uk have yet again created another magical space at this phenomenal place with a refresh of the Diptyque store at the Boxpark site in Shoreditch.  The latest 'Les Voyages De Diptyque' looks stunning in this shipping-container-turned store with its riveted 3D panel resembling a vintage aircraft interior and retro travel luggage.  We are huge fans of this brand and great to see this pop up space looking so different from their usual stores; exciting innovative stuff..! 

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Joseph, London

Images Courtesy and Copyright Joseph

We are always so excited to see what Joseph will do next and right now the latest installation at their Fulham store is this fantastic illuminated runway space, referencing the attitude of the 1970's Punk scene with a spiral punctuating the space.  With beautiful styling by the ever talented Danny Letton who you can guarantee can 'bust a look' and produced in conjunction with the lovely guys at http://www.tenn-ltd.com, it is always such a worthwhile pleasure going to experience the spectacle of this store.

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Vivienne Westwood, London

Printed cubes in delicious patterns with a usual hint of rebellion from this phenomenal designer is the latest installation at their Conduit street store.  One cube in each of the windows has been illuminated with flashing lights; which we've just about managed to capture the letter 'V' in the image below. 

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Kate Spade, London

We have seen some exciting schemes from Kate Spade over the years although this one does leave us feeling a little cold.  What is in one respect a nod to something rather glamorous it does appear that so much has been edited and perhaps the luxurious 'velvet' curtains and strap lines set it up for failure?  The mannequin narrative feels more folksy than high fashion and (probably inadvertently) look like granny accompanying a school girl?  In a world where everyone is an amateur semiotician dont even get us started on the articulated hands holding the microphones like erect phallus's doing, well you know what over the handbags (the product surely isn't that exciting is it?)

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Aspinal, Harrods, London

Images Courtesy and Copyright www.millingtonassociates.com

Here's a snapshot of the latest collaboration between Aspinal and the renowned graphic artist Emma J. Shipley, produced by www.millingtonassociates.com  The walls of the window have been printed and form the night sky with twinkling light, at the centre of which is a beautifully illustrated Pegasus.  The product itself has been placed on a stunning mirrored showcase plinth.  This scheme forms part of Made with Love and Precision campaign currently at Harrods and of course is a fantastic example of super luxury at its finest. 

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Dolce and Gabbana, London

We resisted including this scheme until now as we had spotted it just at the end of the Wimbledon championships season and thought we had missed the boat with recording a topical scheme.  It seems however that the brand are squeezing this scheme for some time yet and with the Olympics it appears to have slipped back onto our radar.  Fantastic prop tennis racquets (or rackets) and of course the obligatory tennis balls form the backdrop to the amazing product here. 

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