We don't see queue's of people outside of stores here in London very often unless there is some over hyped collaboration between a luxury and fast fashion brand however, there are queues outside of the Moncler store along Bond street. OK, well the product is superb of course although cheaper versions of this stuff are available at Uniqlo if you like looking like an Italian tourist. The scheme of course, for such a tiny space is superbly clever and we are huge fans of their schemes. In this case, the brand are playing on the ski season with huge doses of humour thrown in.
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