With De Beers being the signature and epitome of all things luxury it was a pleasure to come across their installation with its slightly tongue in cheek 'Home of Diamonds' windows here in the centre of it all. London phone boxes (which incidentally can now only sadly be seen in the centre of London, usually with tourists hanging out of them for that necessary photo opportunity) and of course the omnipresent post box with a cut out London cityscape forming the backdrop. All props have naturally been exquisitely produced for this Uber brand.
