Brooks Brothers, Hong Kong

Images Courtesy and Copyright Booma Group

For their first global window project launch Booma Group were commissioned to design and develop the CNY 2016 window for selected stores between New York, Hong Kong and Tokyo.  The window installation is represented by the Brooks Brothers logo (a sheep) which has been redesigned to create an origami style structure and communicate the Chinese New Year theme with the three wise monkeys (as this is the year of the Monkey of Fire) painted in a glossy Red finish.  For their flagship store in Hong Kong, Booma designed the word "Monkey" with handmade Sheep in a Gold leaf finish to create the word in Chinese.  You can also view the making process through the video link here https://www.youtube.com/watch?v=t-J5HnCU7Y0&list=LLGE02oYOyXKWhGGEbo6YOPQ&index=1

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Myer, Melbourne, Australia

Images Courtesy and Copyright Myers Department stores

If you are not familiar with this brand then you may be surprised to know that this chain of fantastic department stores is not only the biggest in the country but also has a heritage we are sure would be envied by any northern hemisphere brand dating back to 1899.  For their new seasons launch, the windows and in-store creative team have recently installed their new seasons 'no regrets' campaign which has a big focus on some of the new amazing brands at the store.  The team have created an 'army' of mannequins to showcase their product in the windows using different ‘no regrets’ props.  Fantastic to see such creativity from our Visual Merchandising colleagues 'down under' with such a wonderful Western aesthetic too.

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