In a world where it is now possible to personalise just about anything with either your name or initials, and whether this means embroidering your new Burberry products (or at some brands even your towels can get that personal touch) or whether they are embossed in Gold on your new luxury leather products, it seems just about everyone is doing it. We are not big fans of the personalisation of products ourselves although it appears that a lot of you out there are. Historically of course, products were emblazoned with family crests and names of the nobility, in contemporary society maybe this is simply a way of generating a sense of exclusivity in a market so saturated with the same product ranges. Who knows?
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