We've noticed recently that Hugo Boss is looking rather softer than its usual Germanic self and this is a good thing too. We've also recently read that this brand have unfortunately been closing stores in Asia so perhaps it is repositioning itself ever so slightly in order to appeal to a wider audience? Who knows? We can only guess from the outside looking in, however the installations are much more gentle than their usual Grey and hard edged looking schemes with their use of pale wooden screens with flashes of colour. As always the product is fantastic and we may now be more inclined to have a look inside their stores.
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