We've been scouting around the UAE for a few days to see whats happening and sadly most of the windows are still in Sale or have Christmas trees still installed. This seems bizarre to western eyes although as New Year is clearly a bigger celebration than Christmas (for obvious reasons) decorated trees seem to be the preferred option. We did however come across this scheme at Hermes in the Dubai Mall however with its almost lunar landscape in what appears to be a pop up store (we have seen this space on several occasions previously and the narratives are always beautifully produced as one would expect from this staggering brand) although there still is a temporariness about this space.
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