Its always so difficult to talk about a window scheme when retailers adopt this kind of strategy. Fixtures, well, lets be honest, shelves, just don't do very much for us and all the theatre and injection of creativity seems to evaporated in just a matter of weeks. We're guessing that everyone is tightening their belts at the moment and making everything last although this really defeats the object of what Visual Merchandising is all about, i.e. to entice the customer into the store and make the experience a pleasurable one which ultimately will create brand ambassadors (this is just one element of VM of course). In the meantime we can only really show you whats happening out there and it aint puurrdy.
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