We don't quite understand this concept from Zegna right now although having taken a cursory glance at their website in order to make a connection here the SS18 campaign looks very exciting. We're guessing as they are in Sale this is an interim scheme? Who knows? But anyway, do check out their launch of their collection next year complete with tangerine lawns. This brand never seem to skimp on their catwalk shows and always look mightily impressive. In the meantime, this is their Bond street store.
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