Agent Provocateur, London

We've been trying to dodge the usual Valentine's day promotions as they're not a favourite of ours although of course its quite difficult not to include at least a few at this time of year.  While known for their provocative installations, this one is actually quite mild by comparison with their neon heart, giant polaroids and usual minimally dressed mannequin.

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Proportion>London, London

Images Courtesy and Copyright www.proportionlondon.com

If you dont know this brand yet then put them on your speed dial.  We're huge fans of what they do and the quality is just superb (plus they are such nice people too).  Launching their latest collection, 'Monsieur' seen here, this Art inspired male collection has made us drool since we saw it launch last week.  The collection was sculpted by the super talented Robert Paterson, and sadly was his last project, however what he left us with is a powerful striking figure with soft facial features which really communicates his enduring talent.  With a nod to the work of the monolithic Henry Moore, the team here have created a figure with earthy pigments in a muted colour palette which has been 'worked' with sandpaper and beeswax in order to accentuate the patina of the finish.  However, as always the only limitation of this collection is your imagination as it allows you to add your own signature which will work with your particular brands' DNA.  You must check them out.

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Max Mara, London

The merchandise in these windows has changed since we took these images although the scheme remains the same.  With the use of a steps format, punctuated with ladder structures and their now commonly used aloof mannequin from Bonaveri these schemes at Max Mara as usual ooze the luxuriousness we always see from this incredible brand.  Do check out their windows along Bond street right now with their beautiful seasonal merchandise (the fur accessories are not very necessary however).

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Etro, London

The Circus has come to town at Etro here in the centre of it all and while we would usually see these kinds of schemes around either Christmas or perhaps October / November it is a fun scheme.  If you check out their website too there is an amazingly produced video which links very nicely to this scheme.

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Dior, London

Its not clear whether this scheme is referencing the new film Three Billboards Outside Ebbing, Missouri, although great if it does.  With their latest delicious collections this brand is looking so cool again, and really interesting windows after a long slump in energy coming from their stores.  Do check this one out along Bond street right now if you can.

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Hermes, London

As regular readers will know, we tend to gush quite a lot at the schemes from this brand and this is an interesting direction they have taken for 2018 with the installation of digital media and this stacked box configuration.  It is difficult of course to really get a sense of what this scheme looks like in still images, however the moving graphics within this installation flicker and move across the windows here at their Bond street store picking up on some of the designs on their latest merchandise offer.

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Louis Vuitton, London

With references to their SS18 collection recently launched, the maison along Bond street is looking particularly floral right now.  Just look at these giant props, all of course perfectly executed as one would expect from this brand.  Fortunately there is some information via their website which helps to explain this scheme......"Kim Jones took his inspiration from exotic far-off islands to create a menswear collection combining sportswear influences, lightweight materials, tropical motifs and juxtapositions".

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Delvaux, London

This is such an interesting brand and one which we often pass by and rarely look at in detail.  However, established in 1829, apparently this is the worlds oldest fine leather goods house in the world and what a history they have.  Can you imagine what their workshops must look like?  To see the production of their amazing handbags would be fascinating.  Just check out their website if you are into these kinds of products, we can (almost) guarantee that you will find yourself drooling over everything. 

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Anya Hindmarch, London

For such a small window this brand really maximise their impact with some amazing schemes.  What you cant view in a still image here is that some elements of this 'box' structure rotate and eyes roll.   Very little product is presented within the scheme too, well why would you need a lot when you are so confident?  A great fun narrative and another winning installation from this brand.

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Sonia Rykiel, London

If you pop by Sonia Rykiel right now you can add your own personal 'mark' to this brilliant installation.  Situated at 29, Brook Street, here in the centre of it all, the brand have just launched its "Manifesto" on its incredible 50th anniversary and "invites you to invent and inscribe in your own words and titles" a "literary or poetic proclamation".  The installation in collaboration with the Slovak visual artist, Jaro Varga, "questions the relevance of physical books and their eventual obsolescence", while offering you the opportunity "to define the books entered into this conceptual library".  If you happen to be in this part of down, dont be shy and have a go, the guys here are incredibly friendly, they all look stunning and more than happy to offer you a marker courtesy of http://www.winsornewton.com/uk/  Incidentally, the new collections in store are delicious too.

Super-sylist Danny Letton adds his own personal mark to this incredible installation.

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Ermenegildo Zegna, London

We've seen some incredible schemes from this brand and just look at these windows..!  We love the flash of Orange across the props here and great to see some humour injected (and so often missing from schemes around the world) with the partially painted dogs.  Great fun and a striking scheme.

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Tiffany, London

If you ever need inspiration for presenting jewellery then Tiffany should be your go-to place.  As always the brand have the highest standards in props, narratives and of course product.  In anticipation of Valentine's day the brand have once again produced a perfectly executed scheme at their Bond street store here in the centre of London.

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