We've been itching to go and have a look at this scheme at Selfridges for a while and of course, as always this fantastic brand with a huge personality never disappoints. Launching their Radical Luxury campaign, you will find that this is such an engaging promotion and we highly recommend checking out their website to see more of this discussion about what luxury means today and what it might mean tomorrow. Have a look at the link here as this is such an interesting concept https://www.selfridges.com/GB/en/features/articles/radical-luxury/an-exploration
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