Salvatore Ferragamo, London

There isn't a lot we can say about this scheme at Salvatore Ferragamo as its quite generic and a little bit of a 'gap filler' we suspect before whatever else is planned?  Who knows?  In the meantime we're including it so that you can see what is happening out there.

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Babor, Worldwide

Images courtesy and copyright www.dfrost.com

One of the wonderful things about writing these entries is that we come across so many interesting brands which we never knew previously existed, and some like this one have an amazing history.  Founded back in 1956 (and is still a family owned business, now on their third generation) this skincare brand is clearly one to look out for wherever you are in the world.  Working in conjunction with www.dfrost.com the team have produced this fantastic Easter Egg, inspired by the 2018 colour trends and contains small ampoules of product.

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Alberta Ferretti, London

Images Courtesy and Copyright www.artevetrinaproject.it

Its not often that we include this brand however with their latest launch of refreshed boutiques, presenting their SS18 collections it would a shame not to.  With their beautiful installation of reflective pillars and glowing details this brand have upped the ante in presentation which really enhances their amazing products.

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Ermenegildo Zegna, London

We often lament that humour is so missing from retail store windows and actually when we look at some schemes they just ooze 'photoshop' and there is very little organic development evident out there.  However, Zegna yet again appear to be bucking the trend and as usual some great (and much appreciated) humour has been injected into their scheme and with huge doses of 'old school'; someone in the 'know' is designing these.  Look and learn other brands, look and learn.

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Prada, London

Its been quite a while since we included this brand.  We're huge fans of the work they do although we didnt quite 'get' their last scheme so avoided including it.  That said, this one leaves us rather nonplussed although we do love the use of the lenticular's that they have included here which of course can never really be appreciated in a still image.  As the master of colour this scheme is slightly  tentative on that 'front' although as always the product is superb.

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Fenwick, London

Rocking the Denim is Fenwick right now along Bond street.  Unfortunately we are not on this brands Press list so we can only glean enough information from their windows to share whats happening here.  However, this is your opportunity to have your Denim jacket or jeans either customised or re-styled on the last few days of March.  So, if this is something which appeals to you then get down to  their store right in the centre of it all; really great to see this brand doing some very cool stuff.

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Akris, London

This isn't the most inspiring scheme in the world to us although we guess we should share at least what it is happening out there.  At Akris, as usual we have a product-led scheme, i.e. a scheme inspired by the product itself.  Ok, its not that exciting but here it is anyway.

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Pal Zileri, London

Oh we've all been there and used the obligatory 'Marble' busts of people we never knew, haven't we?  There have actually been some fun ones over the years which we've spotted which ranged from busts with drawn on moustaches to ones which have been sprayed to achieve a more contemporary feel (we seem to recall that Diesel did this a while ago?).  Anyway, while this is a brand which we don't look at very often we do like an old favourite-style scheme.

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V-Grass, Milan

Images Courtesy and Copyright www.artevetrinaproject.it

Its always such a treat to find new brands that we've never seen or heard of before 'out there' around the world, so welcome to V-Grass in Milan.  Opening in the Fashion District of this incredible city the team at www.artevetrinaproject.it in conjunction with the textile Artist Caterina Crepax and creative director Mahalia Richards, the team have created this amazing installation which references  this Chinese brands' interest in Italian Silk and threads through the whole store with a tentative nod to 1950's post war austerity with these wire framed figures.  So great to see some interesting things happening around the world. 

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Schuh, London

Images Courtesy and Copyright www.weareroar.com

We've seen this brand produce some really fun schemes recently and the latest one is not only dynamic but absolutely captures the spirit of the moment.  For their SS18 campaign the brand worked in conjunction with ROAR to create an integrated campaign for digital and traditional platforms, inspired by street markings, signs, textures and materials mixed with huge doses of colour contrasts, and graphic shapes.  As always these things are even better appreciated in a video and you can check out this campaign using the following link here: https://vimeo.com/259910461

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

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Chanel, London

Rocking the plasti-que right now is the Chanel store along Bond street.  As we have the mighty LV Maison opposite its quite difficult not to capture the massively illuminated reflection in the windows at this former Nicole Farhi site (unless someone would like to come out in the snow and hold up a Black cloth for us?)  Sheets of suspended plastic fill the windows here in reference to their SS18 collection.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

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