Stefano Ricci, London

This is a new find for us and a brand that we know very little about.  Of course, a cursory glance via the old web informs us that they are an Italian brand and assessing their scheme, clearly targeting a very particular market (their website can be translated into either Russian or Chinese as well as the obligatory English so there's a clue there regarding who their core market are).  With a super lavish store interior this brand also offer, besides 'fashion' of course, all sorts of interior design solutions.  Where else could you find a brand to design your Yacht for you.....eh?  Well look no further.

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Selfridges, London

As we were capturing this scheme it was still being installed although these were the windows which were completed at the time and another phenomenal scheme from this iconic brand.  Its no wonder that they have been voted the best department store in the world several times as the store is a wonderful experience and they just get everything so right with their installations and promotions.  Its all about the 'eyes' right now with each installation having individual strap lines from 'Eye Candy', 'Eye of the Tiger' and so on but do experience this for yourself as everything they do is so wonderfully immersive.

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Roksanda, London

Roksanda appear to be having a bit of an Artists / Sculptor's studio moment with thier latest installation.  We're guessing that they are alluding to the craftsmanship of the product here.  Roksanda  Llincic (pronounced zffqpjkufushdakikzq) the serbian designer doesnt yet have a website but of course the products can be found across all of the best luxury product sites that you may frequent yourself.  Beautiful product and a great installation.

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Purdy, London

We have no idea who produces the schemes here but this was a great find here in Mayfair.  This is the second time we have looked at thier windows (you might remember the train installation that we included recently) and again we have superbly produced props and a great fun narrative.  We're not the target audience for the product here as we dont have this kind of lifestyle although great website and a history dating back to a whopping 1814.  We bet that they have some fun stories to tell.

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Oasis, London

'Print goes Pop' is the strapline currently at this brand and another great installation at their store along Argyll street here in the centre of it all.  Rows and rows of.....well....sort of Coke bottles....in a repetition format have been deftly placed on the floor surounding the product with a wonderfully patterned....and we guess product-led.... ceiling to floor backdrop.

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Nicholas Kirkwood, London

This is quite a difficult scheme to comment on as there isn't much here which offers a narrative for us to comment on.  However, these beautifully illuminated products form the plinths onto which the product has been placed.

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Michael Kors, London

If you feel the need to see some 'bling' then pop down to Michael Kors for a much needed top-up.  These big shiny structures form the backdrop to the product which we imagine are inspired by his handbags perhaps?  However, whenever we see this brand or its product we just cant get that comment  from Margaret Cho about MK out of our minds..... "he looks like a real bitchy Orange".  Enough said.

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Christian Louboutin, London

We're getting quite a back-to-school vibe from this scheme with its land-of-the-giants props complete with pencil, eraser, shavings and so on.  As always this brand produces superb installations across thier stores and naturally a nod to a 'bit' of digital has been included too with this giant notepad.  Superbly produced and installed at their Mount street store.

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Liberty, London

'Alternative fragrance' is the scheme at Liberty right now with these interior spaces.  The brand used to include information about their windows on their website at one stage but sadly this seems to have dropped off the page which is a shame as we dont always know the full picture about their installations and the information was actually very interesting.  Maybe they will read this and consider including it again?

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Cos, London

We always find ourselves quite in awe of this brands' schemes as they are often so simple and yet make such a great impact.  With their current promotion - juxtapositions - the brand have included these rather interesting forms with which to show the product.  We aren't quite sure how they have developed it to this point but a great scheme nonetheless.

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Hackett, London

If there is one thing that this brand do so well it has to be their consistency in the delivery of really great quality schemes.  Menswear is a particularly difficult area to make interesting and yet masculine but as always this brand always seem to pull it off and we keep going back to see what they will do next. Job very well done.

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Brunello Cucinelli, London

This brand appear to be adopting quite a lifestyle approach to their schemes with this gem-of-an-installation.  What wasnt apparent at first glance were the tiny details such as the products in the background which if you look closely are labelled with Creativity, Self acceptance, Good vibes and so on.  Just imagine if you could actually bottle any of these elements what a different world we would live in.  Great attention to tiny details in this scheme.

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Ralph Lauren, London

How wonderfully elegant are these windows.  The team have done it again with a stunning installation at their Bond Street mansion.  We have no doubt that these windows were no easy task to install and make what is a  relatively simple scheme look so effortless.  Glamorous and beautifully produced as always.

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