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Saturday, 11 August 2018

Johnstons of Elgin, London


We pass this store quite often although we don't ever seem to remember stopping to capture their schemes for some reason.  This is a relatively tiny space for Bond street but then given that its one of the most expensive areas to rent in the world thats no surpise.  We were intrigued to know more about what this brand is about and wow, they have a really informative and well thought through website which clearly communicates the brand, their product and of course their history.  This Scottish brand dates back to a whopping 1797......do check out the great video...some really talented craftspeople working for them and of course delicious cashmere products.  The scheme, naturally for this time of year nods to the Summer period and another reference to vacations and its associated travel.


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