This store was quite an amazing find here in New York and wow how avant garde are they? Phluid is the worlds first gender-free store (as indicated in the vinyl on the fenestration) and sells a whole range of fashion merchandise to appear to those of amongst you who are more, well fluid with your preferences. This is such an interesting direction for retail as we have seen a few fashion collections which have been labelled Gender-less etc. although how incredible to see a new brand really drilling so deeply into what is happening trend-wise around the world. A sign of things to come?
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