There's a wonderful purity about the schemes at Cos (Collection of Style) and its great to see this arm of the H&M group stamp its personality on the high street. With its natural materials and their collection which, according to their strap-line, is "inspired by the tactile qualities of paper" you really cant go far wrong. We do prefer products with a little more interest ourselves although not quite as dull as Acne studios and certainly not as 'blingy' as D&G or Versace, but there clearly is a market for this kind of speciality-wear.
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