We often lament that humour is so missing from retail store windows and actually when we look at some schemes they just ooze 'photoshop' and there is very little organic development evident out there. However, Zegna yet again appear to be bucking the trend and as usual some great (and much appreciated) humour has been injected into their scheme and with huge doses of 'old school'; someone in the 'know' is designing these. Look and learn other brands, look and learn.
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