We cant quite decide how we feel about this scheme at Longchamp. We guess its just one of those schemes that has no actual meaning and slightly gap-filling before the next seasons merchandise arrives? There is a slight whiff of photoshop about the scheme too as it is quite flat however, as we know the products of course are actually superb and maybe a product-led scheme would have given greater impact? Anyway, its easy for us to shot-from-the-sidelines although we can only comment on what we all see.
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