There is nothing more cleansing than taking a break from retail store windows and researching potential new concepts and applications around the galleries and institutions of other cities in the world. Capturing the zeitgeist underpins everything we do and of course searching for new concepts in unusual places, finding new trends and considering how these could be translated into new and exciting approaches to windows is one of the more exciting parts of what we do. Here at the Tel Aviv Museum of Art, their installations are both challenging and invigorating.......there surely can be no better way to spend an afternoon.
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