Gina, London

This brand tend to love these leg forms for their installations although given the product its no surprise.   However their theatrical surround does actually look quite impressive (not very clear in the image below).  Taking centre stage naturally are their very glamorous product and only one pair.  A very confident retailer indeed.

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Fendi, London

This is quite a simple scheme from Fendi right now although it is quite warming during the freezing London Winter evenings to experience.  Looking slightly like the Rimowa installation which we included recently, the scheme consists of the repetition of these fluorescent lights in a diagonal format.

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Louis Vuitton, London

While we eagerly anticipate the re-opening of their Maison further along Bond street we are including this brands' temporary site in the old Smythson store and as usual they never disappoint.  Windows filled with gorgeous flowers and and quite ghostly figures against a Blue backdrop is their current scheme.  As soon as their old stores open again we will be sure to take a look around and include their introductory scheme. 

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Max Mara, London

Max Mara is rocking the ancient artefacts look right now with these props which appear to be Greek?  Beautifully elegant as always with their open backed window and of course their mannequin collection from Bonaveri.  With 2019 the centenary of the foundation of the Bauhaus it will be interesting to see if any of the luxe brands pick up on it as we move through the year.

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Prada, London

These slightly giant-sized padded hats with Deputy Dog-style ear flaps appear to be everywhere right now and clearly a huge hit.  We're also surprised to see that Prada have decided to open their windows into the store which is also an interesting move as they seem to have the closed backed version for  some time now.  As usual, killer merchandise fill their windows here.

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Dior, London

We just love this new scheme at Dior right now with what appears to be laser cut paper in a repetition and gravitational format.  Within the menswear window scheme the new SS19 collection by Kim Jones is featured with these bouncing figures by Kaws; the actual figures are a snip at $7, 500 each.  A  great new launch for the season and one of our favourite schemes out there right now. 

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Tory Burch, London

While we've included this brand on many occasions we haven't ever thought to look at their website until now.  We also cant quite remember if this is a remnant of their Christmas scheme, although we love it anyway.  If you want to view a brand that covers all areas of social media, and some very interesting stuff too, then do check out their website as it really is very nicely presented.

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Moncler, London

Wow we love the product here at Moncler and although the scheme hasn't changed dramatically recently it is a great summation of the current London mood.  The current product here is the Craig Green collaboration inspired by wearable habitats drawing inspiration from tents and kites.

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Moschino, London

Cartoons are not our favourite thing in retail store windows although this colourful installation at this brand right now is quite welcomed this time of year while its dark and cold here in London.  References to Circuses are also usually the reserve of Christmas schemes however this feels like a kind of 'sunny' scheme even though we wont be buying any of the product ourselves.  A block under shoe of the mannequin in the top image and some wiring so tightly strung one could play a tune on it would have been expected from a premium brand of course.

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Ralph Lauren, London

How wonderfully elegant at these windows at this brand right now?  The context appears to reference travel and possibly a cruise ship although more likely a very large private yacht with its very sleek backdrop which no doubt was very expensive to  produce.  Making a scheme look this simple has taken some skill and all perfectly illuminated with gorgeous product.

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D&G, London

It's that kind of in between season point at the moment.  During the post-Christmas period sales and money spent on window installations appears to wane.  Here at D&G we seem to remember that we've seen these Dogs previously at one of their other stores (although we may be wrong as its not the kind of thing this brand does).  Anyway, different dog breeds used as props have been applied within their windows at their store along Bond street here in the centre of it all.

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Rimowa, London

Rimowa have a bit of a Vegas-style lighting installation at their store along Bond street right now.  Huge illuminated arrows pointing towards the product is the scheme but other than that there really isn't anything else we can comment on.

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Salvatore Ferragamo, London

Rocking the product-led scheme is Salvatore Ferragamo right now at their store along Bond street.  Based on the Gancini (think backwards horseshoe) the brand have launched a new monogram based collection which has been included across all of the latests seasons products.  Great to see that the brand have brought the design from the product and right into the store through their graphic promotion as well as including the head of the mannequin here.

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