We're always slightly bemused why the Christmas adverts for this brand are so highly anticipated? What is it about this brand that so many of you out there (and you know who you are) ohh and aah at just the sight of a JL Christmas campaign? That said, this year the brand have produced their campaign around a small dragon called Excitable Edgar. How excited we hear you ask? Well, just watch the advert and see. Great quality scheme nonetheless at their flagship store along Oxford Street.
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