While we are not big sport fans ourselves we really do admire this brand and the amazing experiences that they provide. Whether its one of their regular monolithic stores (if monolithic stores can be 'regular') or this one, Nike House of Innovation which is just staggering. We seem to remember that this store is in the place of the old Joe Fresh site (whatever happened to them, eh?) situated along 5th Avenue and regardless of whether you are a sports fan or not this store really has to be experienced. Several floors of merchandise, carefully curated (obvs) and it seems that anything can be personalised or customised if you like that kind of thing. Naturally it is incredibly busy here even first thing in the morning and queues form quite quickly around the block. So, get there early if you want to experience the Nike House of Innovation.
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